1. 01 —

    Get a Home Valuation

    The first step to selling your home is to determine your listing price. We can help you determine the fair market value of your home to develop the right listing price. Head over to our home valuation page for a starting estimate of your home's current value. This is a great starting point, but we'll build on this and provide a full comparative market analysis to formulate the best listing price.

    Home Valuation

  2. 02 —

    Prep and Stage

    The way you live in your home and the way you present your home to the market are two different things. Homes that are staged for sale, decluttered and thoroughly cleaned will typically sell faster and at a higher price than homes that are not properly prepared for sale. We can advise you on how to properly prepare your home and connect you with our network of trusted service providers to help you get ready to sell.

  3. 03 —

    Marketing Package

    Great marketing is essential to attract qualified buyers and command the highest sale price. Our marketing programs include professional photography, virtual tours, drone photography and floor plans. We may also produce custom marketing content, such as videos, to bring your home to market. And we can even help stage your home for professional photography, if needed.

  4. 04 —

    MLS Listing

    Once your home is ready and the price is right, we'll list your home for sale in the local MLS. The Multiple Listing Service is a database utilized by cooperating real estate professionals to provide up-to-date information about homes on the market to potential buyers. Consumer-facing sites like Realtor.com, Zillow, and hundreds of other websites feed off of this database and enable a wide reach of potential buyers to discover your home for sale.

  5. 05 —

    Marketing Campaign

    After your home is on the market, we will roll out our proven marketing plan. We'll launch a targeted marketing campaign designed to bring buyer traffic to your home. Marketing may include an open house, print marketing and digital marketing programs, including social media outreach. Depending on the location and dynamics of the local market, we may also engage in outreach to top brokers in the area.

  6. 06 —

    Home Showings

    As potential buyers become aware of your home, we will schedule showings. Depending on the type of showing, you will either need to leave your home for a while or restrict access to areas of the home. As showings are conducted, we will follow up to obtain feedback from prospective buyers and brokers. This is an opportunity to gain valuable insights into the perception of your home and identify any changes or adjustments we can make to increase appeal or make any other needed changes.

  7. 07 —

    Offer and Negotiation

    When an interested buyer places an offer to purchase your home, we will review it and discuss all of the terms and conditions with you. We will explore any potential concerns and set up a counter offer that is favorable to your goals. Once we have negotiated the best offer possible, we'll help you finalize the sale, and start you on the process to move on to your next home.

  8. 08 —

    Closing!

    Time to celebrate! Congratulations! We will collaborate with the buyer's agent, escrow officer, title company and lender to ensure a smooth closing. Once the paperwork is signed and you are clear to close, the property is officially the buyer's and it's time for you to move on to your next home.

Staging Checklist

Elevate your home's appeal with our comprehensive Staging Checklist, your guide to maximizing the appeal of your home. From decluttering and cleaning to aesthetic touches like lighting and decor, this room-by-room guide is designed to help attract the highest offers and optimize your home's selling potential.

What's My Home Worth?

Thinking of Selling? The first step is to understand the value potential of your home. Fill out the form below to request an expert home valuation from Michael J. Franco Team. Or contact us directly.